I am a huge Sierra Nevada fan, and was beyond excited to see this on the shelf at my local beer emporium, but the Sierra Nevada Hoptimum falls short in a number of ways. First of all, the name: Sierra Nevada usually does not use puns when naming their beers, preferring to use simple descriptions like ‘Pale Ale’ or ‘Stout’. This is the first pun I can recall them using, and let’s be honest, it is sort of lame, not punny at all. It is certainly no ‘Modus Hoperandi‘.
Second, the label: Anthropomorphizing a hop cone has been done so many times before that it is no longer creative or interesting. Normally, I would not even comment on the label, but this just struck me as dull. Unfortunately, the label is not the only thing that is dull about this beer.
Third, the beer: The beer is not bad, but it is not up to Sierra Nevada’s usual high quality. It pours a nice orange color. The hops are piney and prevalent, along with some caramel malt, and it is boozy at 10.4 % ABV, but there is just not much going on here. It is just not very interesting, and considering this is Sierra Nevada we are talking about, interesting should be the bare minimum we can expect, 5.5/10.