The favorite beer of both hipsters* and Frank Booth, and I do not doubt there is a link between the two, sucks. It smells like corn. It tastes like watery corn, sweetly bland. It is very fizzy. When ice cold, it is completely flavorless. It clocks in at under 5% ABV, yet gave me a headache halfway through the can. Beyond the iconic logo, it has no redeeming qualities.
I understand why Frank Booth drank it. He was a psychopath, so a refined beer palate was beyond his ken, but what is the hipster attraction? Is it ironic in some way that escapes me? Do they drink Pabst because Grandpa drank it? Does drinking Pabst Blue Ribbon show solidarity with the oppressed working class peoples of the hinterlands? Why drink it? What is the attraction? Make your case.
*I am adopting Beer Samizdat’s description of ‘Hipsters’ as my own:
For those not familiar with The Mission, it’s one of the two main “loci” for the much-maligned “hipster”, along with Williamsburg in Brooklyn. It’s where you’ll find handlebar mustaches, brand-new but already “worn” t-shirts with Archie on them riding up to a guy’s belly button, thousands of bikes, artisanal coffee, women with enormous sunglasses on and the perfect Zoe Deschanel bangs to go with big puffy hippie-girl dresses; and so on.
I will add a few minor details to that description: Those bikes are all fixed gear bikes, because hipsters like having an organic union between the road and their ride as they pedal; The bikes all have woven baskets hanging from the handlebars, the better to carry their dogeared copy of Tropic of Cancer to the Farmer’s Market; The artisanal coffee comes in either oversized cups or these paper cups, because those cups are ironic or some such crap; The coffee shops are filled with the clatter of manual typewriters; and the hipster guys are lacking any sort of musculature whatsoever (Has there ever been a better description than “birthday candle armed”?